| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:217524539:864 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:217524539:864?format=raw |
LEADER: 00864cam a22002654a 4500
001 2001040327
003 DLC
005 20070913082105.0
008 010605s2002 nyua b 001 0 eng
010 $a 2001040327
020 $a0658014293 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD59.2$b.M374 2002
082 00 $a659.2/85$221
100 1 $aMarconi, Joe.
245 10 $aReputation marketing : building and sustaining your organization's greatest asset /$cJoe Marconi.
260 $aNew York :$bMcGraw-Hill,$cc2002.
300 $axiii, 232 p. :$bill. ;$c24 cm.
500 $a"American Marketing Association."
504 $aIncludes bibliographical references (p. 225-226) and index.
650 0 $aCorporate image.
650 0 $aCorporations$xPublic relations.
650 0 $aBranding (Marketing)
710 2 $aAmerican Marketing Association.