| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:221611633:988 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:221611633:988?format=raw |
LEADER: 00988cam a2200277 a 4500
001 2001044552
003 DLC
005 20070127083145.0
008 010806s2002 ilu 001 0 eng
010 $a 2001044552
020 $a0071382313 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD59$b.L483 2002
082 00 $a659.2$221
100 1 $aLevine, Michael,$d1954-
245 10 $aGuerilla P.R. wired :$bwaging a successful publicity campaign online, offline, and everywhere in between /$cMichael Levine.
246 3 $aGuerilla PR wired
260 $aChicago :$bMcGraw-Hill,$cc2002.
300 $axxi, 281 p. ;$c23 cm.
500 $aIncludes index.
650 0 $aIndustrial publicity.
650 0 $aCorporations$xPublic relations.
650 0 $aInternet.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh024/2001044552.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0707/2001044552-b.html