| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:238118776:1149 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:238118776:1149?format=raw |
LEADER: 01149cam a2200277 a 4500
001 2001091172
003 DLC
005 20020830112207.0
008 010516s2002 maua b 001 0 eng
010 $a 2001091172
020 $a0072415444 (alk. paper)
020 $a0072451769 (CD-ROM)
040 $aDLC$cDLC$dDLC
050 00 $aHF5821$b.B62 2002
082 00 $a659.1$221
100 1 $aArens, William F.
245 10 $aContemporary advertising /$cWilliam F. Arens.
250 $a8th ed.
260 $aBoston :$bMcGraw-Hill Irwin,$cc2002.
300 $a1 v. (various pagings) :$bill. (some col.) ;$c29 cm. +$e1 CD-ROM (4 3/4 in.).
440 4 $aThe McGraw-Hill/Irwin series in marketing
500 $aTitle on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
538 $aSystem requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
504 $aIncludes bibliographical references and indexes.
650 0 $aAdvertising.
740 02 $aStudent CD-ROM for use with Contemporary advertising.