| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:26996994:1026 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:26996994:1026?format=raw |
LEADER: 01026cam a2200265 a 4500
001 99064502
003 DLC
005 20150822083750.0
008 990614s2000 txua b 001 0 eng
010 $a 99064502
020 $a0030262186
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.2$b.Z54 2000
082 00 $a658.8/3$221
100 1 $aZikmund, William G.
245 10 $aExploring marketing research /$cWilliam G. Zikmund.
250 $a7th ed.
260 $aFort Worth :$bDryden Press,$cc2000.
300 $axxxiii, 812 p. :$bill. (some col.) ;$c29 cm.
440 4 $aThe Dryden Press series in marketing
504 $aIncludes bibliographical references (p. [797]-804) and index.
650 0 $aMarketing research.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1514/99064502-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1514/99064502-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1514/99064502-t.html