| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:34478888:902 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:34478888:902?format=raw |
LEADER: 00902cam a2200253 a 4500
001 99087341
003 DLC
005 20060726193016.0
008 991213s2000 nju b 001 0 eng
010 $a 99087341
020 $a080583382X (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aPN1992.8.A32$bR47 2000
082 00 $a659.1/930223$221
245 00 $aResearch in media promotion /$cedited by Susan Tyler Eastman.
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates,$c2000.
300 $axiii, 365 p. ;$c23 cm.
440 0 $aLEA's communication series
500 $aA collection of 11 original studies.
504 $aIncludes bibliographical references and indexes.
650 0 $aAdvertising$xTelevision programs$zUnited States.
700 1 $aEastman, Susan Tyler.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0634/99087341-d.html