| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:70903022:962 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:70903022:962?format=raw |
LEADER: 00962cam a22002534a 4500
001 99190650
003 DLC
005 20010622085940.0
008 990330s1999 gw a b 000 0 ger
010 $a 99190650
020 $a3631339852
040 $aDLC$cDLC
042 $apcc
043 $ae-gx---
050 00 $aHG1616.M3$bM53 1999
100 1 $aMihm, Oliver,$d1967-
245 10 $aPositionierungsmanagement im Retail Banking :$bAnsätze zur Entwicklung innovativer Profilierungsstrategien /$cOliver Mihm.
260 $aFrankfurt am Main ;$aNew York :$bP. Lang,$cc1999.
300 $axxviii, 282 p. :$bill. ;$c21 cm.
440 0 $aSchriften zu Distribution und Handel,$x0179-3608 ;$vBd. 26
500 $aOriginally presented as the author's thesis (doctoral)--Universität Münster (Westfalen), 1998.
504 $aIncludes bibliographical references (p. 228-246).
650 0 $aBank marketing$zGermany.
650 0 $aBanks and banking$xPublic relations$zGermany.