| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:90113341:824 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:90113341:824?format=raw |
LEADER: 00824cam a22002774a 4500
001 99216522
003 DLC
005 20090822082025.0
008 990615s1998 sz a b 000 0 ger
010 $a 99216522
020 $a3859322532
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415.2$b.K84 1998
100 1 $aKühn, Richard,$d1939-
245 10 $aAngebotspositionierung :$beine praxisorientierte Einführung /$cRichard Kühn, Thomas Jenner.
260 $aZürich :$bWerd,$cc1998.
300 $a71 p. :$bill. ;$c30 cm.
490 1 $aBand 2 der Reihe GfM-Manual
504 $aIncludes bibliographical references (p. 70-71).
650 0 $aMarketing research.
650 0 $aMarketing.
650 0 $aNew products.
650 0 $aAdvertising.
700 1 $aJenner, Thomas.
830 0 $aReihe GfM-Manual ;$vBd. 2