| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:11880330:943 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:11880330:943?format=raw |
LEADER: 00943cam a2200265 a 4500
001 2001275191
003 DLC
005 20010919110015.0
008 010910s1999 dcua b 000 0 eng d
010 $a 2001275191
035 $a(OCoLC)ocm44449505
040 $aTXA$cTXA$dDLC
042 $alccopycat
020 $a0899643418
050 00 $aHF5415.123$b.I582 1999
245 00 $aIntegrated marketing communication :$ba practical guide to developing comprehensive communication strategies /$cedited by Robert A. Sevier and Robert E. Johnson.
260 $aWashington, DC :$bCASE Books,$cc1999.
300 $ax, 303 p. :$bill. ;$c28 cm.
504 $aIncludes bibliographical references.
650 0 $aCommunication in marketing.
650 0 $aEducation$xMarketing.
650 0 $aSchools$xPublic relations.
650 0 $aUniversities and colleges$xPublic relations.
700 1 $aSevier, Robert A.$q(Robert Allen),$d1955-
700 1 $aJohnson, Robert E.