MARC Record from Library of Congress

LEADER: 02119cam a2200301 a 4500
001 2001279156
003 DLC
005 20020725105959.0
008 011217s2001 ilu b 000 0 eng d
010 $a 2001279156
020 $a0808006509
035 $a(OCoLC)ocm48196569
040 $aXBM$cXBM$dDLC
042 $alccopycat
043 $aa-cc---$aa-ii---$aa------
050 00 $aHF5429.235.A78$bI58 2001
082 00 $a381/.13/095$221
245 00 $aInternational franchising in emerging markets :$bChina, India, and other Asian countries /$cIlan Alon and Dianne H.B. Welsh, editors ; foreword by Philip F. Zeidman.
260 $aChicago :$bCCH Inc.,$cc2001.
300 $a288 p. ;$c23 cm.
504 $aIncludes bibliographical references.
505 0 $aFranchising in China: a 1994 look at KFC and McDonald's -- Franchising in China: Y2K update -- The challenge and opportunities of franchising in China's hotel industry -- Legal aspects of franchising in China -- An interview with a Chinese franchisor in Shanghai: XiangShanShouShen, a beautification parlor -- Franchising opportunities in China from the perspective of a franchisee -- Entering China: the experience of the MRI franchise in the new market -- The evolution of franchising in India: prospects and caveats -- The emerging empirical patterns of franchising in India --Public opinion about franchising in an emerging market: an exploratory investigation involving Indian consumers -- Singapore's local franchise industry: an assessment -- Emerging markets for restaurant franchising in Middle Eastern countries -- Starbucks International Coffee in Kuwait: gateway to the Persian Gulf -- Franchise relations in the Gulf Region: the case of the elegant shoplifter -- Franchising in Kazakhstan -- Final reflections: international franchising in the conetxt of global and regional economic integration.
650 0 $aFranchises (Retail trade)$zChina.
650 0 $aFranchises (Retail trade)$zIndia.
650 0 $aFranchises (Retail trade)$zAsia.
650 0 $aFranchises (Retail trade)$zMiddle East.
700 1 $aAlon, Ilan.
700 1 $aWelsh, Dianne H. B.