| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:168096613:1630 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:168096613:1630?format=raw |
LEADER: 01630cam a22002654a 4500
001 2002004699
003 DLC
005 20070801082422.0
008 020325s2002 ilua b 001 0 eng
010 $a 2002004699
020 $a0793152585 (hardcover)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5414$b.M37 2002
082 00 $a658.8$221
100 1 $aMarconi, Joe.
245 10 $aCause marketing :$bbuild your image and bottom line through socially responsible partnerships, programs, and events /$cJoe Marconi.
260 $aChicago :$bDearborn Trade Pub.,$cc2002.
300 $axiii, 223 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 213-214) and index.
505 8 $aMachine generated contents note: 1. Understanding Cause Marketing -- 2. When the Cause Fits the Company -- 3. The Company, the Cause, the Community, and the World 49 -- 4. Damage Control: Responding to Crises Relating to Your Cause -- 5. September 11, 2001 -- 6. The Cause Marketing Casebook -- Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco -- Bell, Target Stores, Timberland Company, General Mills, UPS, -- Ford Motor Company, Grabber Performance Group, Compaq, -- Mattel, Wal-Mart, and snapshots of other cause marketing cases. -- 7. A Crash Course in Cause Marketing.
650 0 $aSocial marketing.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy032/2002004699.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0708/2002004699-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0739/2002004699-b.html