| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:178395863:1341 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:178395863:1341?format=raw |
LEADER: 01341cam a22002774a 4500
001 2002014454
003 DLC
005 20070913082131.0
008 020906s2003 njua 000 0 eng
010 $a 2002014454
020 $a047123608X (cloth)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.T735 2003
082 00 $a658.8$221
100 1 $aTrout, Jack.
245 12 $aA genie's wisdom :$ba fable of how a CEO learned to be a marketing genius /$cJack Trout.
260 $aHoboken, N.J. :$bJ. Wiley,$cc2003.
300 $aviii, 120 p. :$bill. ;$c23 cm.
505 0 $aThe arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xDecision making.
650 0 $aBranding (Marketing)
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley044/2002014454.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley036/2002014454.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley031/2002014454.html