| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:190489108:811 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:190489108:811?format=raw |
LEADER: 00811cam a22002534a 4500
001 2002027440
003 DLC
005 20030213174320.0
008 020802s2003 njua b 001 0 eng
010 $a 2002027440
020 $a013041977X
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.K6312 2003
082 00 $a658.8$221
100 1 $aAndreasen, Alan R.,$d1934-
245 10 $aStrategic marketing for nonprofit organizations /$cAlan R. Andreasen, Philip Kotler.
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc2003.
300 $av, 536 p. :$bill. ;$c25 cm.
500 $aKotler's name appears first on the earlier edition.
504 $aIncludes bibliographical references and index.
650 0 $aNonprofit organizations$xMarketing.
700 1 $aKotler, Philip.