| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:208392284:1255 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:208392284:1255?format=raw |
LEADER: 01255cam a22003134a 4500
001 2002071957
003 DLC
005 20150822084246.0
008 020520s2003 ohua b 001 0 eng
010 $a 2002071957
020 $a0030352711
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.123$b.S54 2003
082 00 $a658.8/2$221
100 1 $aShimp, Terence A.
245 10 $aAdvertising, promotion & supplemental aspects of integrated marketing communications /$cTerence A. Shimp.
246 3 $aAdvertising, promotion, and supplemental aspects of integrated marketing communications
250 $a6th ed.
260 $aMason, Ohio :$bThomson South-Western,$cc2003.
300 $axxi, 650 p. :$bill. (some col.) ;$c29 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aCommunication in marketing.
650 0 $aSales promotion.
650 0 $aAdvertising.
650 0 $aDirect marketing.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html