| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:209456311:1647 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:209456311:1647?format=raw |
LEADER: 01647cam a22003014a 4500
001 2002073184
003 DLC
005 20050411182549.0
008 020716s2003 maua b 001 0 eng
010 $a 2002073184
020 $a1402071949 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.125$b.M375 2003
082 00 $a658.8/00285$221
100 1 $aMatsatsinis, Nikolaos F.
245 10 $aIntelligent support systems for marketing decisions /$cNikolaos F. Matsatsinis, Yannis Siskos.
260 $aBoston :$bKluwer Academic,$cc2003.
300 $aix, 514 p. :$bill. ;$c25 cm.
440 0 $aInternational series in operations research & management science ;$v54
504 $aIncludes bibliographical references (p. [423]-508) and index.
505 8 $aMachine generated contents note: PART I - Marketing Decisions 1 -- 1 Decision Analysis and Support 3 -- 2 The Structure of Marketing Decisions 21 -- 3 Strategic Marketing Decisions 61 -- PART II - Intelligent Support Systems 83 -- 4 Information Systems 85 -- 5 Decision Support Systems 111 -- 6 Advanced Decision Support Systems 171 -- 7 Intelligent Decision Support Methods 221 -- 8 Intelligent Decision Support Systems in Marketing 273 -- 9 New Product Development Methodology 339 -- 10 Analysis and Design of MARKEX 367 -- 11 Applications in Marketing 403.
650 0 $aMarketing$xDecision making$xData processing.
650 0 $aMarketing$xManagement$xData processing.
650 0 $aArtificial intelligence.
650 0 $aDecision support systems.
700 1 $aSiskos, Yannis.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy033/2002073184.html