| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:212216912:943 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:212216912:943?format=raw |
LEADER: 00943cam a2200289 a 4500
001 2002091275
003 DLC
005 20040412092729.0
008 030220s2002 mnu b 001 0 eng d
010 $a 2002091275
020 $a0970560516
035 $a(OCoLC)ocm50567172
040 $aNGR$cNGR$dDLC
042 $alccopycat
050 00 $aHF5415.127$b.M668 2002
082 00 $a658.8/02$221
100 1 $aMorgan, Carol M.
245 10 $aMarketing to the mindset of boomers and their elders /$cCarol M. Morgan and Doran J. Levy.
260 $aSaint Paul, MN :$bAttitudebase,$cc2002.
300 $aix, 383 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarket segmentation$zUnited States
650 0 $aOlder consumers$zUnited States
650 0 $aConsumer behavior$zUnited States
650 0 $aBaby boom generation$zUnited States
650 0 $aMarketing$zUnited States$xManagement
700 1 $aLevy, Doran J.