| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:224535432:1528 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:224535432:1528?format=raw |
LEADER: 01528cam a22002894a 4500
001 2002152807
003 DLC
005 20031118102529.0
008 021025s2003 ncu b 001 0 eng
010 $a 2002152807
020 $a0786415444 (sc : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $aa-cc---
050 00 $aHD2910$b.S74 2003
082 00 $a338.8/8973051$221
100 1 $aStreet, Nancy Lynch.
245 10 $aAmerican businesses in China :$bbalancing culture and communication /$cNancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen.
260 $aJefferson, N.C. :$bMcFarland & Co.,$cc2003.
300 $axii, 288 p. ;$c23 cm.
504 $aIncludes bibliographical references (p. 270-286) and index.
505 0 $aThe Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study: educational programs and exchanges in China -- Case study: two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street- a true joint venture -- Case study: the Holiday Inn network in China- more is better -- Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world" -- Case study: the Foxboro Company- infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West.
650 0 $aCorporations, American$zChina.
650 0 $aCorporate culture$zChina.
651 0 $aChina$xEconomic conditions$y2000-
650 0 $aNational characteristics, Chinese.
700 1 $aMatelski, Marilyn J.,$d1950-