| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:224897529:1373 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:224897529:1373?format=raw |
LEADER: 01373cam a22003014a 4500
001 2002153132
003 DLC
005 20040622185506.0
008 021101s2003 nju b 001 0 eng
010 $a 2002153132
020 $a0471369209 (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bQ56 2003
082 00 $a658.8/34/082$221
100 1 $aQuinlan, Mary Lou.
245 10 $aJust ask a woman :$bcracking the code of what women want and how they buy /$cMary Lou Quinlan.
260 $aHoboken, N.J. :$bJ. Wiley & Sons,$cc2003.
300 $axi, 260 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 249-252) and index.
505 0 $aA checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
650 0 $aWomen consumers$zUnited States.
650 0 $aMarketing$zUnited States.
650 0 $aWomen$zUnited States$xAttitudes.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley045/2002153132.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley039/2002153132.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley031/2002153132.html