MARC Record from Library of Congress

LEADER: 02127cam a2200301 a 4500
001 2003005362
003 DLC
005 20080227075804.0
008 030307s2002 nyua b 001 0 eng
010 $a 2003005362
020 $a0789021420 (hbk.)
020 $a0789021439 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aZ678$b.S765 2002
082 00 $a021.7$221
245 00 $aStrategic marketing in library and information science /$cIrene Owens, editor.
260 $aBinghamton, NY :$bHaworth Information Press,$cc2002.
300 $a254 p. :$bill. ;$c23 cm.
500 $a"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
504 $aIncludes bibliographical references and index.
505 0 $aMarketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
650 0 $aLibrary planning.
650 0 $aLibraries$xMarketing.
650 0 $aInformation services$xPlanning.
650 0 $aInformation services$xMarketing.
700 1 $aOwens, Irene.
730 0 $aAcquisitions librarian.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0810/2003005362-d.html