MARC Record from Library of Congress

LEADER: 01655cam a22003254a 4500
001 2003009333
003 DLC
005 20050812162931.0
008 030421s2003 maua b 001 0 eng
010 $a 2003009333
020 $a1591391369 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHD9696.63.U64$bI588 2003
082 00 $a338.7/61332024$221
100 1 $aTaylor, Suzanne E.
245 10 $aIn$ide Intuit :$bhow the makers of Quicken beat Microsoft and revolutionized an entire industry /$cSuzanne E. Taylor and Kathrine K. Schroeder.
246 3 $aInside Intuit
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2003.
300 $axviii, 318 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 301-308) and index.
505 0 $aCalifornia dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
610 20 $aIntuit (Firm)$xHistory.
610 20 $aMicrosoft Corporation.
630 00 $aQuicken (Computer file)
650 0 $aComputer software industry$zUnited States.
650 0 $aCompetition$zUnited States.
700 1 $aSchroeder, Kathy
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip042/2003009333.html