| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:162971101:1077 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:162971101:1077?format=raw |
LEADER: 01077cam a22002774a 4500
001 2003011500
003 DLC
005 20070228102830.0
008 030520s2003 ilua 001 0 eng
010 $a 2003011500
020 $a0793177553
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.32$b.W65 2003
082 00 $a658.8/348$221
100 1 $aWolfe, David B.
245 10 $aAgeless marketing :$bstrategies for reaching the hearts & minds of the new customer majority /$cDavid B. Wolfe, with Robert E. Snyder.
246 03 $aAgeless marketing :$bstrategies for reaching the hearts and minds of the new customer majority
260 $aChicago, IL :$bDearborn Trade Publishing,$cc2003.
300 $axxi, 359 p. :$bill. ;$c24 cm.
500 $aIncludes bibliographical references and index.
650 0 $aOlder consumers.
650 0 $aMarketing.
700 1 $aSnyder, Robert E.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip044/2003011500.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0708/2003011500-d.html