| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:163006190:1436 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:163006190:1436?format=raw |
LEADER: 01436cam a22003254a 4500
001 2003011531
003 DLC
005 20060828152032.0
008 030520s2004 enka b 001 0 eng
010 $a 2003011531
020 $a0415322243 (pbk.)
020 $a0415322235 (hardback)
035 $a(OCoLC)ocm52312228
040 $aDLC$cDLC$dYDX$dOCLCQ$dEYE$dSYB$dBAKER$dNLGGC$dDLC
042 $apcc
050 00 $aHF5822$b.O84 2004
082 00 $a659.1/01/9$221
084 $a05.31$2bcl
100 1 $aO'Shaughnessy, John.
245 10 $aPersuasion in advertising /$cJohn O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
250 $a1st ed.
260 $aLondon ;$aNew York :$bRoutledge,$c2004.
300 $axi, 220 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 197-208) and index.
505 00 $tWhat facilitates persuasion and what inhibits it? --$tRationality, symbolism, and emotion in persuasion --$tPersuasive advertising appeals, 1 --$tPersuasive advertising appeals, 2 --$tPersuasive advertising appeals, 3: cognitive approaches --$tPersuasive advertising appeals, 4.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aPersuasion (Psychology)
700 1 $aO'Shaughnessy, Nicholas J.,$d1954-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip044/2003011531.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0665/2003011531-d.html