MARC Record from Library of Congress

LEADER: 01928cam a22003134a 4500
001 2003019647
003 DLC
005 20050222170356.0
008 030903s2004 nyu b 001 0 eng
010 $a 2003019647
020 $a0609610880 (hardcover)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD31$b.K88 2004
082 00 $a658$222
100 1 $aKurtzman, Joel.
245 10 $aMBA in a box :$bpractical ideas from the best brains in the business /$cJoel Kurtzman with Glenn Rifkin & Victoria Griffith.
250 $a1st ed.
260 $aNew York :$bCrown Business,$cc2004.
300 $a437 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [411]-414) and index.
505 0 $aInnovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
650 0 $aIndustrial management.
700 1 $aRifkin, Glenn.
700 1 $aGriffith, Victoria.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/random055/2003019647.html
856 41 $3Sample text$uhttp://www.loc.gov/catdir/samples/random051/2003019647.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/random052/2003019647.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip048/2003019647.html