MARC Record from Library of Congress

LEADER: 01538cam a22003254a 4500
001 2003021536
003 DLC
005 20050218092930.0
008 030926s2004 njua b 101 0 eng
010 $a 2003021536
020 $a0131777742
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHE8700.76.U6$bM43 2004
082 00 $a324.7/3/0973$222
245 04 $aThe medium and the message :$btelevision advertising and American elections /$cedited by Kenneth M. Goldstein, Patricia Strach.
250 $a1st ed.
260 $aUpper Saddle River, New Jersey :$bPearson Prentice Hall,$cc2004.
300 $aix, 164 p. :$bill. ;$c23 cm.
440 0 $aReal politics in America
504 $aIncludes bibliographical references and index.
505 0 $aCampaign advertising strategies in the 2000 presidential nominations -- What did they see and when did they see it? -- Television advertising in the 2000 congressional elections -- The electoral impact of "issue advocacy" in 1998 and 2000 house races -- The impact of issue advocacy and party soft money electioneering -- The view from the air -- Pay to play.
650 0 $aTelevision in politics$zUnited States$vCongresses.
650 0 $aTelevision advertising$zUnited States$vCongresses.
650 0 $aAdvertising, Political$zUnited States$vCongresses.
650 0 $aElections$zUnited States.
700 1 $aGoldstein, Kenneth M.,$d1965-
700 1 $aStrach, Patricia.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip049/2003021536.html