| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:182133076:995 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:182133076:995?format=raw |
LEADER: 00995cam a22002774a 4500
001 2003040800
003 DLC
005 20060725193123.0
008 030128s2004 njua b 001 0 eng
010 $a 2003040800
020 $a0805846417 (h : alk paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5827.9$b.P78 2004
082 00 $a659.1/01/9$221
245 04 $aThe psychology of entertainment media :$bblurring the lines between entertainment and persuasion /$cedited by L.J. Shrum.
260 $aMahwah, NJ :$bLawrence Erlbaum,$cc2004.
300 $axvi, 360 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aSubliminal advertising.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aMass media$xPsychological aspects.
650 0 $aPersuasion (Psychology)
650 0 $aManipulative behavior.
700 1 $aShrum, L. J.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0629/2003040800-d.html