| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:191348861:865 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:191348861:865?format=raw |
LEADER: 00865cam a22002654a 4500
001 2003051185
003 DLC
005 20030911093148.0
008 030409s2004 maua b 001 0 eng
010 $a 2003051185
020 $a0072547030 (alk. paper)
020 $a007121478X (international ed. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.K452 2004
082 00 $a658.8$221
100 1 $aKerin, Roger A.
245 10 $aMarketing :$bthe core /$cRoger A. Kerin, Steven W. Hartley, William Rudelius.
260 $aBoston, Mass. :$bMcGraw-Hill/Irwin,$cc2004.
300 $a1v.(various pagings):$bcol. ill. ;$c28 cm.
440 0 $aMcGraw-Hill/Irwin series in marketing
500 $aIncludes bibliographical references (CN1-CN14) and index.
650 0 $aMarketing.
700 1 $aHartley, Steven William.
700 1 $aRudelius, William.