| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:199603258:801 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:199603258:801?format=raw |
LEADER: 00801cam a22002534a 4500
001 2003060912
003 DLC
005 20040412142002.0
008 030813s2004 njuab b 001 0 eng
010 $a 2003060912
020 $a0131138650
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.122$b.L68 2004
082 00 $a658.8$222
100 1 $aLovelock, Christopher H.
245 10 $aServices marketing :$bpeople, technology, strategy /$cChristopher Lovelock, Jochen Wirtz.
250 $a5th ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$cc2004.
300 $axviii, 652 p. :$bill., map ;$c26 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aProfessions$xMarketing.
650 0 $aService industries$xMarketing.
700 1 $aWirtz, Jochen.