| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:223283245:1607 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:223283245:1607?format=raw |
LEADER: 01607cam a22003017a 4500
001 2003270744
003 DLC
005 20151030075033.0
008 030725s2003 nyuaf b 001 0 eng d
010 $a 2003270744
035 $a(OCoLC)ocm51100261
040 $aQDK$cQDK$dNJB$dDLC
042 $alccopycat
020 $a1579581722
050 00 $aHF5803$b.A38 2003
082 00 $a659.1/03$222
245 04 $aThe Advertising age encyclopedia of advertising /$ceditors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
246 30 $aEncyclopedia of advertising
260 $aNew York :$bFitzroy Dearborn,$c2003.
300 $a3 v. (xxiii, 1873 p., [72] p. of plates) :$bill. ;$c29 cm.
504 $aIncludes bibliographical references and index.
520 1 $a"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.
650 0 $aAdvertising$vEncyclopedias.
700 1 $aMcDonough, John,$d1942-
700 1 $aEgolf, Karen.
710 2 $aMuseum of Broadcast Communications.
730 0 $aAdvertising age.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0648/2003270744-d.html