| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:230959981:1064 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:230959981:1064?format=raw |
LEADER: 01064cam a2200301 a 4500
001 2003279360
003 DLC
005 20090812084009.0
008 031016s2002 enka b 001 0 eng d
010 $a 2003279360
015 $aGBA2-W4575
020 $a0749438649
035 $a(OCoLC)ocm50100979
040 $aUKM$cUKM$dOCLCQ$dDLC
042 $alccopycat
050 00 $aHF5438.5$b.C86 2002
082 04 $a658.82$221
100 1 $aCummins, Julian.
245 10 $aSales promotion :$bhow to create, implement and integrate campaigns that really work /$cJulian Cummins & Roddy Mullin.
250 $a3rd ed.
260 $aLondon :$bKogan Page,$c2002.
300 $axvi, 256 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 247-248) and index.
650 0 $aSales promotion.
650 0 $aMarketing.
700 1 $aMullin, Roddy.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2003279360-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0915/2003279360-b.html