| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:232457260:757 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:232457260:757?format=raw |
LEADER: 00757cam a2200241 a 4500
001 2003283840
003 DLC
005 20031219091608.0
008 031208s2004 njuab b 001 0 eng
010 $a 2003283840
020 $a0471451878
040 $aDLC$cDLC$dDLC
050 00 $aHF1416$b.K68 2004
082 04 $a658.8/48$221
100 1 $aKotabe, Masaaki.
245 10 $aGlobal marketing management /$cMasaaki Kotabe, Kristiaan Helsen.
250 $a3rd ed.
260 $aHoboken, NJ :$bWiley,$cc2004.
300 $axxii, 694 p. :$bill. (some col.), maps ;$c29 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aExport marketing$xManagement.
650 0 $aInternational business enterprises$xManagement.
700 1 $aHelsen, Kristiaan.