| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:155357064:1316 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:155357064:1316?format=raw |
LEADER: 01316cam a22003014a 4500
001 2004016438
003 DLC
005 20070726082737.0
008 040713s2005 caua b 001 0 eng
010 $a 2004016438
020 $a1412905710 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.2$b.M393 2005
082 00 $a658.8/18$222
100 1 $aMentzer, John T.
245 10 $aSales forecasting management :$ba demand management approach /$cJohn T. Mentzer, Mark A. Moon.
250 $a2nd ed.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc2005.
300 $axv, 347 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 331-335) and index.
505 0 $aSales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
650 0 $aSales forecasting$xManagement.
650 0 $aMarketing research$xManagement.
700 1 $aMoon, Mark A.,$d1955-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0420/2004016438.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0658/2004016438-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0734/2004016438-b.html