| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:163610166:1382 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:163610166:1382?format=raw |
LEADER: 01382cam a22002894a 4500
001 2004023600
003 DLC
005 20050805151150.0
008 041007s2005 mau b 001 0 eng
010 $a 2004023600
020 $a1591391237 (hardcover : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD30.28$b.M3838 2005
082 00 $a658.4/012$222
100 1 $aMcGrath, Rita Gunther.
245 10 $aMarketBusters :$b40 strategic moves that drive exceptional business growth /$cRita Gunther McGrath, Ian C. MacMillan.
246 3 $aMarket busters
246 30 $a40 strategic moves that drive exceptional business growth
260 $aBoston :$bHarvard Business School Press,$cc2005.
300 $aviii, 264 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. 237-244) and index.
505 0 $aMarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
650 0 $aStrategic planning$vHandbooks, manuals, etc.
650 0 $aCustomer relations$xManagement$vHandbooks, manuals, etc.
700 1 $aMacMillan, Ian C.,$d1940-
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip052/2004023600.html