| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:174741797:1047 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:174741797:1047?format=raw |
LEADER: 01047cam a22003014a 4500
001 2004042466
003 DLC
005 20090529084139.0
008 040209s2004 nyua 001 0 eng
010 $a 2004042466
020 $a0060570148
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD69.B7$bR538 2004
082 00 $a658.8/27$222
100 1 $aRies, Al.
245 14 $aThe origin of brands :$bdiscover the natural laws of product innovation and business survival /$cAl Ries and Laura Ries.
250 $a1st ed.
260 $aNew York :$bHarperCollins,$c2004.
300 $ax, 308 p. :$bill. ;$c22 cm.
500 $aIncludes index.
650 0 $aBrand name products.
650 0 $aBranding (Marketing)
650 0 $aBrand name products$xManagement.
650 0 $aNew products$xManagement.
700 1 $aRies, Laura.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0910/2004042466-d.html