| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:226742627:1264 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:226742627:1264?format=raw |
LEADER: 01264cam a2200289 a 4500
001 2004304321
003 DLC
005 20050114072649.0
008 041115s2004 enka b 001 0 eng d
010 $a 2004304321
015 $aGBA4-Z1099
020 $a0714843873 (pbk.)
035 $a(OCoLC)ocm56053941
040 $aGZT$cGZT$dUKM$dDLC
042 $alccopycat
050 00 $aHF5823$b.B439 2004
082 04 $a659.1$222
100 1 $aBerger, Warren.
245 10 $aAdvertising today /$cWarren Berger.
260 $aLondon :$bPhaidon,$c2004.
300 $a512 p. :$bill. (some col.) ;$c30 cm.
504 $aIncludes bibliographical references (p. 494-499) and index.
505 0 $aIntroduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
650 0 $aAdvertising.
650 0 $aAdvertising$xHistory.
650 0 $aAdvertising$vPictorial works.
650 0 $aArt and industry.