| Record ID | marc_loc_2016/BooksAll.2016.part32.utf8:136736242:1180 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part32.utf8:136736242:1180?format=raw |
LEADER: 01180cam a2200301 a 4500
001 2005016418
003 DLC
005 20060722223211.0
008 050607s2005 njua b 001 0 eng
010 $a 2005016418
020 $a9780470863671 (acid-free paper)
020 $a0470863676 (acid-free paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.2$b.R675 2005
082 00 $a658.8/3/015118$222
100 1 $aRossi, Peter E.$q(Peter Eric),$d1955-
245 10 $aBayesian statistics and marketing /$cPeter Rossi and Greg Allenby, Rob McCulloch.
260 $aHoboken, NJ :$bWiley,$cc2005.
300 $ax, 348 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [335]-339) and index.
650 0 $aMarketing research$xMathematical models.
650 0 $aMarketing$xMathematical models.
650 0 $aBayesian statistical decision theory.
700 1 $aAllenby, Greg M.$q(Greg Martin),$d1956-
700 1 $aMcCulloch, Robert E.$q(Robert Edward)
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0514/2005016418.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0622/2005016418-d.html