| Record ID | marc_loc_2016/BooksAll.2016.part32.utf8:138328953:917 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part32.utf8:138328953:917?format=raw |
LEADER: 00917cam a22002654a 4500
001 2005017678
003 DLC
005 20090522082137.0
008 050617s2006 nyua b 001 0 eng
010 $a 2005017678
020 $a0765616130 (alk. paper)
020 $a9780765616135
035 $a(OCoLC)ocm60791480
040 $aDLC$cDLC$dBAKER$dC#P$dDLC
042 $apcc
050 00 $aHF5821$b.G87 2006
082 00 $a659.1/02/07$222
100 1 $aGulas, Charles S.,$d1962-
245 10 $aHumor in advertising :$ba comprehensive analysis /$cCharles S. Gulas and Marc G. Weinberger.
260 $aArmonk, N.Y. :$bM.E. Sharpe, Inc.,$cc2006.
300 $axiv, 240 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 207-224) and indexes.
650 0 $aWit and humor in advertising.
700 1 $aWeinberger, Marc G.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0515/2005017678.html