| Record ID | marc_loc_2016/BooksAll.2016.part32.utf8:140128581:1677 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part32.utf8:140128581:1677?format=raw |
LEADER: 01677cam a22003254a 4500
001 2005019164
003 DLC
005 20090617084235.0
008 050707s2005 enka 001 0 eng
010 $a 2005019164
020 $a0749442581
035 $a(OCoLC)ocm60839347
040 $aDLC$cDLC$dBWKUK$dBAKER$dDLC
042 $apcc
050 00 $aHF5415$b.S874 2005
082 00 $a658.8/0084/4$222
100 1 $aStroud, Dick.
245 14 $aThe 50-plus market :$bwhy the future is age neutral when it comes to marketing & branding strategies /$cDick Stroud.
246 3 $aFifty-plus market
260 $aLondon ;$aSterling, VA :$bKogan Page,$c2005.
300 $axvi, 314 p. :$bill. ;$c24 cm.
500 $a"In association with OMD."
500 $aIncludes index.
505 0 $aMarketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
650 0 $aMarketing.
650 0 $aMiddle-aged consumers$xAttitudes.
650 0 $aOlder consumers$xAttitudes.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0515/2005019164.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2005019164-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0912/2005019164-b.html