| Record ID | marc_loc_2016/BooksAll.2016.part32.utf8:143974682:1498 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part32.utf8:143974682:1498?format=raw |
LEADER: 01498cam a22002534a 4500
001 2005022343
003 DLC
005 20070602083430.0
008 050805s2005 mau 000 0 eng
010 $a 2005022343
020 $a1889102067 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHM1226$b.B37 2005
082 00 $a659.2/88$222
100 1 $aBarbato, Joseph,$d1944-
245 14 $aThe mercifully brief, real world guide to-- attracting the attention your cause deserves /$cJoseph Barbato.
246 30 $aAttracting the attention your cause deserves
260 $aMedfield, MA :$bEmerson & Church,$cc2005.
300 $a94 p. ;$c26 cm.
505 0 $aSharpen your niche -- Take inventory -- Benefits -- Make a plan -- Staying on message -- Be clear, be concise, be gone -- Keep your elevator working -- Telling your story -- The cogent example -- Think visually -- The people factor -- Make it credible -- Target your audience -- Where the elite meet -- Getting to know you -- Winning national attention -- Be helpful online -- Build good relations with the media -- And now the news -- Make your pitch -- Become a go-to person -- Be consistent and persistent -- Shooting yourself in the foot -- Having your say -- Package your expertise -- Waging campaigns -- Stay fresh -- Publicity checklist -- The secret.
650 0 $aPublicity.
650 0 $aNonprofit organizations$xManagement.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0517/2005022343.html