| Record ID | marc_loc_2016/BooksAll.2016.part32.utf8:155671441:1230 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part32.utf8:155671441:1230?format=raw |
LEADER: 01230cam a22003014a 4500
001 2005031654
003 DLC
005 20061117081717.0
008 051104s2006 enka b 001 0 eng
010 $a 2005031654
015 $aGBA621236$2bnb
016 7 $a013397481$2Uk
020 $a0754644138 (alk. paper)
035 $a(OCoLC)ocm62281774
040 $aDLC$cDLC$dUKM$dBAKER$dBWKUK$dDLC
042 $apcc
050 00 $aHD9999.I492$bR69 2006
082 00 $a025.04068/8$222
100 1 $aRowley, J. E.
245 10 $aInformation marketing /$cJennifer Rowley.
250 $a2nd ed.
260 $aAldershot, England ;$aBurlington, VT :$bAshgate,$cc2006.
300 $axvi, 228 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aMarketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
650 0 $aInformation services$xMarketing.
650 0 $aInformation services industry.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip062/2005031654.html