| Record ID | marc_loc_2016/BooksAll.2016.part32.utf8:167204150:847 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part32.utf8:167204150:847?format=raw |
LEADER: 00847cam a22002534a 4500
001 2005043864
003 DLC
005 20050816094326.0
008 050330s2006 maua b 001 0 eng
010 $a 2005043864
020 $a0072935898 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.M378 2006
082 00 $a658.8$222
100 1 $aPerreault, William D.
245 10 $aEssentials of marketing :$ba global-managerial approach /$cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250 $a10th ed.
260 $aBoston, Mass. :$bMcGraw-Hill/Irwin,$cc2006.
300 $axl, 638 p. :$bcol. ill. ;$c28 cm. +$e1 CD-ROM (4 3/4 in.)
440 0 $aMcGraw-Hill/Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing.
700 1 $aMcCarthy, E. Jerome$q(Edmund Jerome)