| Record ID | marc_loc_2016/BooksAll.2016.part32.utf8:172777395:1358 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part32.utf8:172777395:1358?format=raw |
LEADER: 01358cam a2200349 a 4500
001 2005049931
003 DLC
005 20101224083324.0
008 050608s2006 enka b 001 0 eng
010 $a 2005049931
015 $aGBA546581$2bnb
016 7 $a013210725$2Uk
020 $a1403941904
020 $a9781403941909
035 $a(OCoLC)ocm60644846
040 $aDLC$cDLC$dYDX$dUKM$dBAKER$dCOO$dIXA$dYDXCP$dBTCTA$dDLC
050 00 $aHF5415.123$b.F56 2006
082 00 $a658.8$222
100 1 $aFillis, Ian.
245 10 $aCreative marketing :$ban extended metaphor for marketing in a new age /$cby Ian Fillis and Ruth Rentschler.
260 $aBasingstoke, Hampshire ;$aNew York :$bPalgrave Macmillan,$c2006.
300 $axi, 161 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 141-157) and index.
650 0 $aMarketing.
650 0 $aCreative ability in business.
650 0 $aCreative thinking.
650 0 $aOriginality.
650 0 $aEntrepreneurship.
700 1 $aRentschler, Ruth,$d1953-
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1102/2005049931-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1102/2005049931-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1102/2005049931-t.html