MARC Record from Library of Congress

LEADER: 03654cam a22003374a 4500
001 2006010294
003 DLC
005 20070325080658.0
008 060324s2006 nyua b 001 0 eng
010 $a 2006010294
020 $a0814473903
020 $a9780814473900
020 $a9780814473900
035 $a(OCoLC)ocm65978497
035 $a(OCoLC)65978497
040 $aDLC$cDLC$dBAKER$dC#P$dYDXCP$dOCLCQ$dGHG$dBTCTA$dDLC
042 $apcc
050 00 $aHC79.C6$bB76 2006
082 00 $a658.8/34082$222
100 1 $aBrown, Mary,$d1959-
245 10 $aBoom :$bmarketing to the ultimate power consumer--the baby boomer woman /$cMary Brown and Carol Orsborn ; foreword by Paco Underhill.
260 $aNew York :$bAmerican Management Association,$cc2006.
300 $axviii, 238 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 225-228) and index.
505 00 $gIntroduction:$tShe's the emerging power consumer --$tShe's the sweet spot: the new demographic of choice.$tOn marketing to technology optimists /$rRose Rodd --$tOn marketing to baby boomer women in Canada /$rAnne-Marie Caron --$tOn baby boomer women and experimentation /$rJan DeLyser --$tOn forging an emotional connection with her /$rKate Quinn --$tOn recognizing her as a driving force in the markeplace /$rAmy Marentic --$tShe's complex: why there's no such thing as "the" baby boomer woman.$tOn appealing to her values /$rJoanne Sachse Mogren --$tOn getting nostalgia right /$rCindy Marshall --$tOn the difference between marketing to men and to women /$rCaleb Mason --$tOn why not to just shrink it and pink it /$rFran Philip --$tOn marketing to distinctions /$rPepper Miller --$tOn marketing to Hispanic baby boomer women /$rIsabel Valdés --$tShe's her stage, not her age: leveraging her life transitions.$tOn playing financial catch up /$rLisa Caputo --$tOn marketing to all her life stages /$rWlliam D. Novelli --$tOn high technology marketing to women /$rGina Clark --$tOn the power of creating brand personas /$rClaire Spofford --$tShe's motivated: the 3-D view of her.$tOn appealing to her psyche /$rMichael Bohn --$tOn embracing both her demographic and psychographic drivers /$rGrant J. Schneider --$tOn aspiring at midlife /$rPeggy Northrop, Brenda Saget Darling --$tOn banking on women-owned businesses /$rMaria C. Coyne --$tOn her quest for a free spirit /$rFederico Musi --$tShe's in the driver's seat: she'll problem-solve her own way through the marketplace.$tOn getting to the heart of the matter /$rJoe Teno --$tOn focusing on the "why" vs. the "how" /$rHeidi Baker, Eden Jarrin --$tOn the personal shopper approach to technology /$rMelissa McVicker --$tOn paying attention to details /$rKathy Moyer Dragon --$tOn business "plus" /$rAnne Kelly --$tShe's changing channels: shaping the new brandscape.$tOn harnessing the power of women's solidarity /$rAdam Hicks --$tOn real women selling to real women /$rYvonne Saliba Pendleton --$tOn referential not deferential marketing /$rDeborah Natansohn --$tOn delivering beyond expectations /$rRick Lovett --$tOn staying relevant for the boomer woman /$rEd Kinney --$tShe's waiting: the marketer's call to action.$tOn redressing the misconceptions /$rDorothy Dowling --$tOn getting past emotional bias /$rChristopher W. Bradley --$tOn moving beyond the Holy Grail /$rIra Mayer --$tOn the evolution of marketing to the baby boomer woman /$rLori Bitter.
650 0 $aWomen consumers.
650 0 $aConsumer behavior.
650 0 $aMarketing.
650 0 $aBaby boom generation.
700 1 $aOrsborn, Carol.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0611/2006010294.html