| Record ID | marc_loc_2016/BooksAll.2016.part33.utf8:116410162:1803 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part33.utf8:116410162:1803?format=raw |
LEADER: 01803cam a2200337 a 4500
001 2006020354
003 DLC
005 20070803081243.0
008 060619s2006 enka b 001 0 eng
010 $a 2006020354
015 $aGBA669985$2bnb
016 7 $a013531875$2Uk
020 $a0470032723 (hbk.)
020 $a9780470032725 (hbk.)
035 $a(OCoLC)ocm70258799
035 $a(OCoLC)70258799
040 $aDLC$cDLC$dUKM$dBAKER$dBWKUK$dYDXCP$dYDX$dBTCTA$dIXA$dDLC
050 00 $aHF5415.13$b.S276 2006
082 00 $a658.8/02$222
245 00 $aScenarios in marketing :$bfrom vision to decision /$cedited by Gill Ringland and Laurie Young.
260 $aChichester, England ;$aHoboken, NJ :$bWiley,$cc2006.
300 $axv, 227 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
700 1 $aRingland, Gill.
700 1 $aYoung, Laurie,$d1955-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0617/2006020354.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0739/2006020354-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0739/2006020354-b.html