MARC Record from Library of Congress

LEADER: 02217cam a2200349 a 4500
001 2006021575
003 DLC
005 20080325083945.0
008 060630s2007 caua b 001 0 eng
010 $a 2006021575
020 $a157241152X
020 $a9781572411524
035 $a(OCoLC)ocm70334953
035 $a(OCoLC)70334953
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dYDXCP$dIXA$dDLC
041 1 $aeng$hger
050 00 $aHF5415.32$b.T5413 2007
082 00 $a658.8/342$222
130 0 $aTiger im Tank.$lEnglish.
245 12 $aA tiger in the tank :$bErnest Dichter : an Austrian advertising guru /$ceditors and authors, Franz Kreuzer, Gerd Prechtl, Christoph Steiner ; translated by Lars Hennig.
250 $aExpanded English ed. / edited by Lowell A. Bangerter.
260 $aRiverside, Calif. :$bAriadne Press,$cc2007.
300 $a214 p. :$bill. ;$c22 cm.
440 0 $aStudies in Austrian literature, culture, and thought
504 $aIncludes bibliographical references (p. 209-210) and index.
505 0 $aKick-off : Ernest Dichter, a man from Vienna / Gerd Prechtl -- The secret Freudian : Ernest Dichter as a witness of his work / Franz Kreuzer in an interview with Ernest Dichter -- "Rabbi Ernest" : the strategist of desire, a portrait / Thomas Cudlik, Christopher Steiner -- The clock of life : memories of a friend / Peter Scheer -- A life with Ernest : episodes from a Jewish emigrant's fate between hope and fulfillment / Hedy Dichter from conversations with Gerd Prechtl -- Dichter lives on : motivational research and advertising today : incredibly good persuaders / Franz Kreuzer interviews Patrick Schierholz -- Brain-script/brain-spot / Franz Kreuzer interviews Christian Mikunda -- Win-win/lose-lose / Franz Kreuzer interviews Paul Watzlawik -- Interpretive versus descriptive research / Ernest Dichter -- Ernest Dichter, unadorned / Thomas Dichter -- Conclusion : "The Austria of which I dream" / Gerd Prechtl.
600 10 $aDichter, Ernest,$d1907-
650 0 $aMotivation research (Marketing)
700 1 $aKreuzer, Franz.
700 1 $aPrechtl, Gerd.
700 1 $aSteiner, Christoph.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0617/2006021575.html