MARC Record from Library of Congress

LEADER: 03879cam a2200337 a 4500
001 2006034043
003 DLC
005 20080208083357.0
008 061012s2007 caua 001 0 eng
010 $a 2006034043
020 $a9781599180816 (pbk.)
020 $a1599180812 (pbk.)
035 $a(OCoLC)ocm72871372
035 $a(OCoLC)72871372
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dGK8$dDPL$dYDXCP$dVP@$dQBX$dDLC
050 00 $aHD62.5$b.E559 2007
082 00 $a658/.041$222
245 00 $aStart your own business :$bthe only startup book you'll ever need /$cRieva Lesonsky.
246 3 $aEntrepreneur magazine's Start your own business
250 $a4th ed.
260 $a[Irvine, Calif.] :$bEntrepreneur Press,$cc2007.
300 $axiv, 720 p. :$bill. ;$c23 cm.
500 $aIncludes index.
505 0 $aOn your mark -- Think -- Introduction -- Taking the plunge : get ready to be an entrepreneur -- Good idea! : how to get an idea for your business -- Good timing : should you launch your business full or part time? -- Build it or buy it? : starting a business vs. buying one -- Plan -- Choose your target : defining your market -- If you build it, will they come? : conducting market research -- The name game : naming your business -- Make it legal : choosing a business structure -- Plan of attack : creating a winning business plan -- It's official : don't forget licenses and permits -- Protect yourself : understanding patents, trademarks and copyrights -- Call in the pros : hiring a lawyer and an accountant -- Fund -- All in the family : financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained : how to find and attract investors -- Looking for loans : the ins and outs of debt financing -- Fed funds : how to get government loans -- Get set -- Prepare -- What's your deal? negotiating successfully -- Site seeking : choosing a location for your business -- Bring it home : starting a homebased business -- Looking good : creating a professional image -- Stock answers : the lowdown on inventory -- It's in the mail : setting up mailing systems and shipping accounts -- Charging ahead : offering your customers credit -- Cover your assets : getting business insurance -- Staff smarts : hiring employees -- Perk up : setting employee policies and benefits -- Buy -- Buyer's guide : business equipment basics -- Play it safe : tech security and privacy -- Business 24/7 : using technology to boost your productivity -- Net works : building your company website -- Keep in touch : using technology to stay connected -- Drive time : the inside scoop on buying or leasing a car -- Go -- Market -- Brand aid : building a brand -- Marketing genius : advertising and marketing your business -- Net sales : online advertising and marketing -- Talking points : how to promote your business -- Sell it! : effective selling techniques -- Now serving : offering superior customer service -- Profit -- Keeping score : the basics of bookkeeping -- Making a statement : how to create financial statements -- On the money : effectively managing your finances -- Pay day : how to pay yourself -- Tax talk : what you need to know about your taxes -- Succeed -- It's about time : time management -- Second wind : learning from your failures -- Appendix A: business resources -- Appendix B: government listings -- Appendix C: small-business-friendly banks -- Index.
650 0 $aNew business enterprises$xManagement.
650 0 $aSmall business$xManagement.
700 1 $aLesonsky, Rieva.
710 2 $aEntrepreneur Media, Inc.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip072/2006034043.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0703/2006034043-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html