MARC Record from Library of Congress

LEADER: 01748cam a22003134a 4500
001 2006043589
003 DLC
005 20080818080533.0
008 060424s2006 enka b 001 0 eng
010 $a 2006043589
020 $a0273706535 (alk. paper)
020 $a9780273706533 (alk. paper)
020 $a0273708058
020 $a9780273708056
035 $a(OCoLC)ocm67922616
035 $a(OCoLC)67922616$z(OCoLC)85037668
040 $aDLC$cDLC$dBWKUK$dYDX$dYDXCP$dBAKER$dBTCTA$dSOI$dDLC
042 $apcc
050 00 $aHD62.5$b.M85 2006
082 00 $a658.02/2$222
100 1 $aMullins, John W.$q(John Walker)
245 14 $aThe new business road test :$bwhat entrepreneurs and executives should do before writing a business plan /$cJohn W. Mullins.
250 $a2nd ed.
260 $aHarlow, England ;$aNew York :$bPrentice Hall/Financial Times,$c2006.
300 $axviii, 305 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aMy opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.
650 0 $aNew business enterprises$xPlanning.
650 0 $aMarketing research.