| Record ID | marc_loc_2016/BooksAll.2016.part33.utf8:151679436:2336 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part33.utf8:151679436:2336?format=raw |
LEADER: 02336cam a2200385 a 4500
001 2006050177
003 DLC
005 20110226081655.0
008 061006s2007 enka b 001 0 eng
010 $a 2006050177
015 $aGBA660490$2bnb
016 7 $a013507443$2Uk
020 $a9780230500280 (cloth)
020 $a0230500285 (cloth)
035 $a(OCoLC)ocm72871392
040 $aDLC$beng$cDLC$dBAKER$dBWKUK$dYDXCP$dYDX$dBTCTA$dUKM$dIXA$dSINLB$dBTN$dDEBBG$dOCL$dDLC
050 00 $aHF1414$b.A64 2007
082 00 $a910.68/8$222
082 00 $a658.827$222
084 $aQY 000$2rvk
100 1 $aAnholt, Simon.
245 10 $aCompetitive identity :$bthe new brand management for nations, cities and regions /$cSimon Anholt.
260 $aBasingstoke [England] ;$aNew York :$bPalgrave Macmillan,$c2007.
300 $axiii, 134 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 129) and index.
520 1 $a"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.
650 0 $aCompetition, International.
650 0 $aPlace marketing.
650 0 $aProduct management.
650 0 $aInternational relations.
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0703/2006050177-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0703/2006050177-d.html
856 41 $3Table of contents only$uhttp://catdir.loc.gov/catdir/enhancements/fy0703/2006050177-t.html
856 4 $uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015407798&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$zKlappentext
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015407798&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA