| Record ID | marc_loc_2016/BooksAll.2016.part33.utf8:77279365:1040 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part33.utf8:77279365:1040?format=raw |
LEADER: 01040cam a2200289 a 4500
001 2005903630
003 DLC
005 20060315153441.0
008 060109s2005 flua b 001 0 eng
010 $a 2005903630
020 $a1932534083
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.33.U6$bH575 2005
082 00 $a658.80089/68073$222
245 00 $aHispanic marketing & public relations :$bunderstanding and targeting America's largest minority /$cedited by Elena del Valle ; [foreword by Carlos Santiago].
246 3 $aHispanic marketing and public relations
250 $a1st ed.
260 $aBoca Raton :$bPoyeen Pub.,$cc2005.
300 $axxii, 435 p. :$bill. ;$c23 cm.
500 $aAccompanied by a companion web site.
504 $aIncludes bibliographical references (p. 417-423) and index.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
650 0 $aHispanic American mass media.
700 1 $aValle, Elena del.