| Record ID | marc_loc_2016/BooksAll.2016.part33.utf8:85733506:852 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part33.utf8:85733506:852?format=raw |
LEADER: 00852cam a2200253 a 4500
001 2005931296
003 DLC
005 20060817121315.0
008 050725s2006 txua b 001 0 eng
010 $a 2005931296
020 $a1933285222 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5823$b.F55 2006
082 00 $a659.1/13$222
100 1 $aFlowers, Paul W.
245 10 $aUnderdog advertising :$bproven principles to compete and win against the giants in any industry /$cPaul W. Flowers.
260 $aDallas, Tex. :$bBrown Books,$cc2006.
300 $ax, 214 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
650 0 $aAdvertising campaigns.
650 0 $aMarketing.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0608/2005931296.html