| Record ID | marc_loc_2016/BooksAll.2016.part34.utf8:100598865:972 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part34.utf8:100598865:972?format=raw |
LEADER: 00972cam a2200277 a 4500
001 2007000562
003 DLC
005 20070919083648.0
008 070108s2008 njua b 001 0 eng
010 $a 2007000562
020 $a9780132390026 (alk. paper)
020 $a0132390027 (alk. paper)
035 $a(OCoLC)ocm77575083
035 $a(OCoLC)77575083
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dYDXCP$dNLGGC$dDLC
050 00 $aHF5415$b.K636 2008
082 00 $a658.8$222
100 1 $aKotler, Philip.
245 10 $aPrinciples of marketing /$cPhilip Kotler, Gary Armstrong.
250 $a12th ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$cc2008.
300 $axxxii, 599, [99] p. :$bill. (chiefly col.) ;$c29 cm.
504 $aIncludes bibliographical references (p. R-1 - R-30) and indexes.
650 0 $aMarketing.
700 1 $aArmstrong, Gary$q(Gary M.)
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip078/2007000562.html