MARC Record from Library of Congress

LEADER: 01580cam a2200301 a 4500
001 2007025095
003 DLC
005 20091119085904.0
008 070614s2007 njua 001 0 eng
010 $a 2007025095
020 $a9781564149527
020 $a1564149528
040 $aDLC$cDLC$dDLC
050 00 $aHF5730$b.S54 2007
082 00 $a659.13/3$222
100 1 $aSheldon, George.
245 10 $aSales & pitch letters for busy people :$btime-saving, money-making, ready-to-use letters for any prospect /$cGeorge Sheldon.
246 3 $aSales and pitch letters for busy people
260 $aFranklin Lakes, NJ :$bCareer Press,$cc2007.
300 $a283 p. :$bill. ;$c26 cm. +$e1 CD-ROM (4 3/4 in.)
500 $aIncludes index.
505 0 $aWhat are sales and pitch letters? -- Basic parts of letters -- Formatting basics -- Rules you cannot break -- Improving your prose -- Making your letters better -- Direct selling letters -- Arranging appointments -- Follow up letters -- Sales letters to customers -- Pitch letters -- Special sales, pitch, and marketing documents -- E-mail, faxes, and other electronic delivery -- Using mail merge, contact managers, and other automated systems.
650 0 $aSales letters$vHandbooks, manuals, etc.
650 0 $aAdvertising copy$vHandbooks, manuals, etc.
650 0 $aElectronic mail messages$vHandbooks, manuals, etc.
650 0 $aFacsimile transmission$vHandbooks, manuals, etc.
650 0 $aInternet marketing$vHandbooks, manuals, etc.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0720/2007025095.html